Valerio Foddai

Hello there! I'm Valerio.

I'm a Lead Product Designer that loves building products and web apps that can impact millions of peoples.

I design digital products that simplify user experiences, solve real-world problems, and help businesses grow through effective digital transformation. I collaborate closely with product managers, engineers, and stakeholders to drive strategy, shape product direction, and raise the quality and consistency of design across teams.

I'm passionate about crafting intuitive, scalable solutions that balance business goals with user needs. I champion a user-centered, evidence-based approach to design, and I actively mentor junior designers to help them grow in impact and confidence.

Work Experience

My professional journey in product design and leadership.

Soldo logo

Lead Product Designer

SoldoJul 2022 - Present · 2 yrs 11 mos
Rome, Latium, Italy · Remote

Designed for web and mobile, Consumer and B2B fintech products. Increased product usability surpassing platforms averages. I manage a team of two designers, overseeing daily activities and ensuring effective collaboration within the team. I provide continuous feedback on work performed to ensure project goals are effectively achieved. Established and grew the company's design system, encompassing UI components, UX patterns, workflows, leading to increased consistency, design speed, and cross-functional collaboration. Championed a design thinking approach prioritizing user research & iterative design.

🚀 Growth Impact

  • •Team Growth: 20 → 350+ employees (1,650% increase)
  • •Client Base: <1,000 → 25,000+ clients (2,500%+ growth)
  • •Global Reach: Expanded to 31 countries with 4 offices
  • •Design Team: Scaled from 3 to a structured design organization
Soldo logo

Senior UX/UI Designer

SoldoJan 2018 - Jul 2022 · 4 yrs 7 mos
London, United Kingdom

Owned all aspects of the design process for web features, including user flows, research and prototyping. Collaborated with stakeholders to ensure designs met user needs and business goals. Delivered high-fidelity prototypes for usability testing and development handoff.

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UX/UI Designer

Creative CodeOct 2016 - Dec 2017 · 1 yr 3 mos
London, England, United Kingdom

MyCookin logo

Product Designer

MyCookinJan 2016 - Oct 2016 · 10 mos
London, England, United Kingdom

PhotoSpotLandâ„¢ logo

Product Designer (Internship)

PhotoSpotLand™Jan 2015 - Sep 2015 · 9 mos
London, England, United Kingdom

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Product Designer (Internship)

MoveUp.itMay 2014 - Aug 2014 · 4 mos
Palermo, Italia

Education

My academic background and continuous learning journey.

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User Experience Design

University of CambridgeApr 2022 - Sep 2022

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Network Security Engineer, CCNA, Cyber Security

Cisco Network Academy2015 - 2016

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Human-Computer Interaction (HCI), Web Development & Front-end Design

Anfe College2014 - 2015

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Industrial Design, Industrial and Product Design

Università degli Studi di Palermo2012 - 2014

Degree not completed.

Licenses & Certifications

Professional certifications and continuous learning achievements.

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Product Design in AI | Artificial Intelligence and Users

UdemyIssued Jun 2023

Skills: Product Design · Artificial Intelligence (AI)

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The Complete Prompt Engineering for AI Bootcamp

UdemyIssued Jun 2023

Skills: Prompt Engineering

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Cyber Security

City & GuildsIssued Jul 2016